Orage And VHOLDR Team Up For Athlete POV

ORAGE PARTNERS WITH VHOLDR TO BRING AN ATHLETE POINT-OF-VIEW
TO ORAGE FANS
Orage.com will be updated weekly with video content produced with ContourHD helmet cameras

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(Denver, Colorado – February 8, 2010) – Orage, the brand at the forefront of modern mountain culture, is stoked to announce their collaboration with VholdR, the leader in HD helmet cameras, to produce exclusive webisodes for Orage.com. Starting with the Winter X-Games, VholdR has outfitted Orage team members Xavier Bertoni, Kaya Turski, Matt Margetts and Banks Gilberti with sleek ContourHD cameras to create video content to show what it’s like to be an up-and-coming action sports athlete.

“We strive to update Orage.com frequently with fresh video content of our athletes, including the latest footage of runs and wins from competitions,” says Orage team manager Félix Rioux. “We have a killer team for 2010 and with the ContourHD helmet cameras, we can get crisp, HD quality video from the point-of-view of the athletes, creating unique video content that you can’t get anywhere else.”

Orage.com is already loaded with HD video footage from the team.  Each week the Orage video crew is cutting, editing, and posting the latest content from the day, from practice sessions to interviews with the riders.

“We love Orage’s commitment to their team and we’re excited to be partnering up with them for not just the Winter X-games, but for the upcoming season,” says Jason Green Executive Producer for VholdR. “Our ContourHD cameras produce amazing videos with superior quality, and they’re a big hit with the athletes because they’re so easy to use.”

To see the latest video from the Orage team, visit www.orage.com.

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ABOUT ORAGE

Representing  today’s modern mountain culture, Orage offers three seasons of outerwear, casual wear, layering, base layers and accessories; all designed to keep you warm, dry, comfortable and most importantly, looking like no one else around. Born from the streets of Montreal, QC and raised in the mountains across North America and Europe, Orage draws inspiration from its passion to be in the mountains and from daily life in an urban landscape.  We’re diverse, we live in a constant state of change and we represent our brand through product, culture and people. For more on Orage’s full collection of outerwear, lifestyle wear, people and events, log on to www.orage.com.

About VholdR
VholdR is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video.  Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world.  For more information about VholdR visit www.vholdr.com.

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