THE POWDER VIDEO AWARDS AND READER POLL TAKE OVER THE WHEELER OPERA HOUSE IN ASPEN, COLORADO ON FRIDAY, JANUARY 28, 2011

ALERT: Voting closes this week — vote HERE »

San Clemente, CA. (October 18, 2010) – POWDER Magazine today announced the date and location for the 2011 POWDER Video Awards and Reader Poll (PVA’s) presented by Samsung and Verizon Wireless. Taking over one of Aspen’s most prestigious theaters for the first time, 2011 promises to rock!

Votes are now being accepted for your favorite 10 male skiers and 5 female skiers. Feverish water cooler conversations have already begun about Seth Morrison and if he’ll take his 5th consecutive award. Seth and Shane McConkey are the only two men to ever win the POWDER Reader Poll. In addition Reader Poll, the Video Awards will recognize 15 unique categories including “Breakthrough Performance” and “Full Throttle.”

Since 2000, the PVA’s are recognized by the industry, athletes and skiing community as the premiere ski awards. Continuing to be the most sought-after party during Winter X Games in Aspen, those lucky enough to get in the door experience one of the most intimate parties of the year.

Additionally, for the first time ever, Denver, Colorado, home to the SIA Snow Show, will host an exclusive satellite viewing party at a secret location.

Attendees will include the industry’s most recognized athletes, top ski industry executives, pro ski icons, national media, and guest celebrities. For those opting to enjoy the show from the comfort of their own home, a live webcast will be made available to be accessed by viewers from around the globe.

Tune in! The 2011 POWDER Video Awards and Reader Poll Presented by Samsung and Verizon Wireless will take place January 28th, 2011, at the historic Wheeler Opera House, in Aspen, Colorado. Attendance is by invitation only, but watch/catch the live webcast, right here, at www.powderawards.com beginning at 7:30 p.m. (MST) with live red carpet arrivals immediately followed by the live Awards show beginning at 8:00 p.m. (MST).

Special thanks to the sponsors of the 2011 POWDER Video Awards and Reader Poll: Samsung and Verizon Wireless, Aspen/Snowmass, Red Bull and The North Face.

About The Powder Video Awards and Reader Poll:
The POWDER Video Awards were born as the first show of its kind to acknowledge the artistry and athleticism in ski film and photography. A year later we added to this format and established the first-ever Reader Poll to recognize the seasonal feats of skiing heroes. This year the event enters its 11th year of recognizing those that continue to progress the sport and change the perception of skiing.

About Powder:
Powder, The Skier’s Magazine, is produced by and for those who embrace skiing like no other, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the Powder title has been based on authenticity, experience, and respect for its readers-the most passionate, dedicated, and loyal in the sport. Powder is part of Source Interlink Media’s Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powdermag.com

About Samsung Telecommunications:
America Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics Co., Ltd.:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Action Sports Group:
Reaching more than 10 million enthusiasts, Source Interlink Media’s Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, Powder, Canoe & Kayak and SUP Magazine, Source Interlink Media’s ASG delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. For more information, please visit www.actionsportsgroup.net.

About Source Interlink Media
Source Interlink Media is the premier source of special interest media in the United States. With more than 70 publications, 90 websites, 400 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.