The 2013 POWDER Awards and Reader Poll presented by Icelandic Glacial will be held on Thursday, January 17, 2013 at Park City Live in Park City, Utah. For further information during the event, or leading up to it, please contact the media team for individual media requests. Press releases and digital images will be available via e-mail.
VENUE: Park City Live | 427 Main St. Park City, UT 84060
TIME: 7:00 PM MST
IF YOU PURCHASED TICKETS:
If you purchased tickets to POWDER Awards, your tickets will be available via will call.
FOR MEDIA REQUESTS, ACCREDITATION, ETC.
Public Relations – KHPR
The 13th POWDER Awards and Reader Poll Presented by Samsung & Verizon Wireless will take place January 17th, 2013 at Park City Live, in Park City, Utah. We will be supplying full media services for TV, print, radio, and webcast purposes during the event. For further information during the event, or leading up to it, please contact the media team for individual media requests. Press releases and digital images will be available via e-mail.
For media requests, information, etc., contact:
Public Relations – KHPR
Powder Poll U
Since the inception of the Powder Awards, thenumber of professional ski films produced increases each year. This, of course, demonstrates the vitality and demand for ski cinematography. But it also makes the job of the Powder editors and videographers at Mountain Sports International (MSI) that much more difficult and demanding. Once we watch every film, Powder asks each film company to submit their nominees for each category except Movie of the Year:
Best Male Performance
Best Female Performance
Best Point of View (POV)
Best Air: Natural
Best Air: Manmade
Once we receive each film company’s nomination, we combine their submissions with any notable entries they may have missed, and compile all the footage onto DVD.
How the winning films are chosen
Perhaps the most integral ingredient of the Powder Awards is the expert panel. Each year, we scan and survey the industry for about two dozen industry-wide experts, from photographers, to skiers, to filmers, to writers, to product and marketing managers, in order to judge and select nominees for each category. These experts vote for their top five nominations and a winner in each category.
Online and ballot tallying
And you, the reader, have a place too. As tradition dictates, readers are asked to vote for their favorite men and women athletes in the Reader Poll by voting online at www.PowderAwards.com, or by tweeting, or posting an instagram photo and tagging it #powderawardsvote. So make your voice heard, and see who wins on the night of January 17, 2013. Will Tom Wallisch and Ingrid Backstrom keep their places at the top of your list, or will someone new knock them?
This year we’re offering new online voting options. Twitter users can Tweet the name of the skier they’d like to vote for and tag #PowderAwardsVote. Similarly, Instagram users can post a picture of their favorite skier with the same hashtag to cast their vote. These votes will count in the same way as a No. 1 vote on Powderawards.com. These social media techniques will open up the voting field, allowing surfers and brands the opportunity to campaign for votes, ultimately providing the chance to shuffle up the ruling elite considerably.
It seems as soon as one epic night of the Powder Awards and Reader Poll concludes, our marketing team is hard at work planning another unforgettable night for next year. It’s a scramble to organize all the festivities involved, yet somehow, the staff congeals and continues to elevate the fun each year. The wheel of plans and ideas spins around the Powder offices in late-spring, and we decide on a theme in early-autumn. Guest presenters,entertainers, and hosts get slated in the fall. Invitations are mailed out shortly thereafter for the best night in the ski industry hosted at Park City Live in Park City, Utah.
Guest Presenters and Celebrities
The Powder Awards have been hosted in Las Vegas, Aspen, and this year are heading to Park City. Shannon Elizabeth, the foreign-exchange hotty in American Pie, Lonnie Paxton of the New England Patriots Super Bowl championship teams, G. Love, and Jason Lewis from Sex and The City have all graced the fabled red carpet of the Powder Awards and Reader Pollsthroughout the years. Of course, every pro from the last couple of decades from Glen Plake to Kye Petersen has been in attendance in addition to all those scantily-clad pro clingers. Who will elicit the flashes of cameras on the red carpet this year? Which musician will have the packed crowd swaying, jiving, and dancing this year? If you’re on the list, then maybe you’ll find out while rubbing elbows at the bar or dance floor or in line to the bathroom.
Who’s at the Show
Now in its 13th year, the Powder Awards has grown to become one of the biggest nights in skiing, attracting a veritable who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, non-affiliated celebrities (who may not even ski) and even the odd ski bum. And while the Powder Awards primarily highlights the best of the year’s ski films—like Movie of the Year and Best Male and Female Performance, for instance—the ceremonies also acknowledge our readers’ favorites with our annual Reader Poll. Hence, the all-inclusive celebration of skiing, and why everyone who’s anyone will drop-in to Park City this year for one big night in January. See for yourself, a selection of images from Powder Awards’ past.
The Matchstick Productions crew. Photo: powderawards.com
Sean Pettit, Tanner Hall and Sammy Carlson, from left. Photo: powderawards.com
Jen Hudak. Photo: powderawards.com
Dr. Robb Gaffney, left, and Tim Conrad. Photo: powderawards.com
Daron Rahlves, at right. Photo: powderawards.com
Mitchell Scott, Matt Hansen and The Jaded Local (aka Hans Ludwig), from left. Photo: powderawards.com
Lynsey Dyer. Photo: powderawards.com
Nick Waggoner and Ryan Dunfee. Photo: powderawards.com
Eric Hjorleifson and Ingrid Backstrom. Photo: powderawards.com
John Decesare and his wife. Photo: powderawards.com
Jesse and Chris Davenport. Photo: powderawards.com
Warren Miller. Photo: powderawards.com
Rick Armstrong. Photo: powderawards.com
PARK CITY HISTORY
Park City, Utah, was founded as a silver-mining town in 1869. By 1900, it was a booming mining town with 10,000 residents and 100 saloons. Home to three resorts— Canyons, Park City Mountain Resort, and Deer Valley—skiing is at the heart of the small mountain town’s allure. Over the years Park City has played host to world-renowned events from the 2002 Winter Olympics to the annual Sundance Film Festival and in January 2013, the 13th annual Powder Awards.
This year, the Powder Awards will be held at Park City Live.
For more information on Park City, click-in to VisitParkCity.com.
The Canyons: Ski in, ski out. Five minutes away from downtown and the PVA’s venue. For booking and information visit thecanyons.com or email Maya Taylor at firstname.lastname@example.org.
Park City Marriott: One mile from Park City Resort and in the middle of all the PC action. Visit http://www.marriott.com for more.
Hotel Park City: Located in downtown Park City, steps from Park City Live and the PVA’s. Book at hotelparkcity.com.
Salt Lake City:
With Sundance and the PVA’s happening simultaneously, staying SLC is looking better and better. Check availability and look for rooms at www.visitsaltlake.com/skistaysave for discounted Ski and Stay deals.