Information

INFO_media_photo

The 2014 POWDER Awards and Reader Poll will be held on Friday, December 6th, 2013 at The Depot in Salt Lake City, Utah. For further information during the event, or leading up to it, please contact the media team for individual media requests. Press releases and digital images will be available via e-mail.

VENUE: The Depot | 400 W. South Temple, Salt Lake City, UT 84101
TIME: 6:00 PM MST

FOR MEDIA REQUESTS, ACCREDITATION, ETC.
Kate Gaeir
Kate@kategaeir.com
206-334-0863

FOR SPONSORSHIP OPPORTUNITIES
Sean Nielsen
Sean.nielsen@grindmedia.com

Media

The 14th POWDER Awards and Reader Poll will take place December 6th, 2013 at The Depot in Salt Lake City, Utah. We will be supplying full media services for TV, print, radio, and webcast purposes during the event. For further information during the event, or leading up to it, please contact the media team for individual media requests. Press releases and digital images will be available via e-mail.

FOR MEDIA REQUESTS, ACCREDITATION, ETC.
Kate Gaeir
Kate@kategaeir.com
206-334-0863

FOR SPONSORSHIP OPPORTUNITIES
Sean Nielsen
Sean.nielsen@grindmedia.com

Powder Poll U

Since the inception of the Powder Awards, thenumber of professional ski films produced increases each year. This, of course, demonstrates the vitality and demand for ski cinematography. But it also makes the job of the Powder editors and videographers at Mountain Sports International (MSI) that much more difficult and demanding. Once we watch every film, Powder asks each film company to submit their nominees for each category except Movie of the Year:

  • Best Male Performance
  • Best Female Performance
  • Full Throttle
  • Breakthrough Performance
  • Best Documentary
  • Best Point of View (POV)
  • Best Line
  • Best Powder
  • Best Air: Natural
  • Best Air: Manmade
  • Best Editing
  • Once we receive each film company’s nomination, we combine their submissions with any notable entries they may have missed, and compile all the footage onto DVD.

    How the winning films are chosen

    Perhaps the most integral ingredient of the Powder Awards is the expert panel. Each year, we scan and survey the industry for about two dozen industry-wide experts, from photographers, to skiers, to filmers, to writers, to product and marketing managers, in order to judge and select nominees for each category. These experts vote for their top five nominations and a winner in each category.

    Online and ballot tallying

    And you, the reader, have a place too. As tradition dictates, readers are asked to vote for their favorite men and women athletes in the Reader Poll by voting online at www.PowderAwards.com, or by tweeting, or posting an instagram photo and tagging it #powderawardsvote. So make your voice heard, and see who wins on the night of January 17, 2013. Will Tom Wallisch and Ingrid Backstrom keep their places at the top of your list, or will someone new knock them?

    This year we’re offering new online voting options. Twitter users can Tweet the name of the skier they’d like to vote for and tag #PowderAwardsVote. Similarly, Instagram users can post a picture of their favorite skier with the same hashtag to cast their vote. These votes will count in the same way as a No. 1 vote on Powderawards.com. These social media techniques will open up the voting field, allowing surfers and brands the opportunity to campaign for votes, ultimately providing the chance to shuffle up the ruling elite considerably.

    Show Production

    It seems as soon as one epic night of the Powder Awards and Reader Poll concludes, our marketing team is hard at work planning another unforgettable night for next year. It’s a scramble to organize all the festivities involved, yet somehow, the staff congeals and continues to elevate the fun each year. The wheel of plans and ideas spins around the Powder offices in late-spring, and we decide on a theme in early-autumn. Guest presenters,entertainers, and hosts get slated in the fall. Invitations are mailed out shortly thereafter for the best night in the ski industry hosted at Park City Live in Park City, Utah.

    Guest Presenters and Celebrities

    The Powder Awards have been hosted in Las Vegas, Aspen, and this year are heading to Park City. Shannon Elizabeth, the foreign-exchange hotty in American Pie, Lonnie Paxton of the New England Patriots Super Bowl championship teams, G. Love, and Jason Lewis from Sex and The City have all graced the fabled red carpet of the Powder Awards and Reader Pollsthroughout the years. Of course, every pro from the last couple of decades from Glen Plake to Kye Petersen has been in attendance in addition to all those scantily-clad pro clingers. Who will elicit the flashes of cameras on the red carpet this year? Which musician will have the packed crowd swaying, jiving, and dancing this year? If you’re on the list, then maybe you’ll find out while rubbing elbows at the bar or dance floor or in line to the bathroom.

    Who’s at the Show

    Now in its 14th year, the Powder Awards has grown to become one of the biggest nights in skiing, attracting a veritable who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, non-affiliated celebrities (who may not even ski) and even the odd ski bum. And while the Powder Awards primarily highlights the best of the year’s ski films—like Movie of the Year and Best Male and Female Performance, for instance—the ceremonies also acknowledge our readers’ favorites with our annual Reader Poll. Hence, the all-inclusive celebration of skiing, and why everyone who’s anyone will drop-in to Salt Lake City this year for one big night in December. See for yourself, a selection of images from Powder Awards’ past.

    The Matchstick Productions crew. Photo: powderawards.com

    The Matchstick Productions crew. Photo: powderawards.com

    Sean Pettit, Tanner Hall and Sammy Carlson, from left. Photo: powderawards.com

    Sean Pettit, Tanner Hall and Sammy Carlson, from left. Photo: powderawards.com

    Jen Hudak. Photo: powderawards.com

    Jen Hudak. Photo: powderawards.com

    Dr. Robb Gaffney, left, and Tim Conrad. Photo: powderawards.com

    Dr. Robb Gaffney, left, and Tim Conrad. Photo: powderawards.com

    Daron Rahlves, at right. Photo: powderawards.com

    Daron Rahlves, at right. Photo: powderawards.com

    Mitchell Scott, Matt Hansen and The Jaded Local (aka Hans Ludwig), from left. Photo: powderawards.com

    Mitchell Scott, Matt Hansen and The Jaded Local (aka Hans Ludwig), from left. Photo: powderawards.com

    Lynsey Dyer. Photo: powderawards.com

    Lynsey Dyer. Photo: powderawards.com

    Nick Waggoner and Ryan Dunfee. Photo: powderawards.com

    Nick Waggoner and Ryan Dunfee. Photo: powderawards.com

    Ingrid Backstrom, right. Photo: powderawards.com

    Eric Hjorleifson and Ingrid Backstrom. Photo: powderawards.com

    Photo: powderawards.com

    John Decesare and his wife. Photo: powderawards.com

    Jesse and Chris Davenport. Photo: powderawards.com

    Jesse and Chris Davenport. Photo: powderawards.com

    Warren Miller. Photo: powderawards.com

    Warren Miller. Photo: powderawards.com

    Rick Armstrong. Photo: powderawards.com

    Rick Armstrong. Photo: powderawards.com

    The Depot

    THE DEPOT | SALT LAKE CITY, UTAH

    With state of the art video and audio, The Depot in Salt Lake City has been a go-to for Level 1 ski movie premieres as well as top music acts. With access to world class skiing a 30-minute drive away, the venue is at the heart of ski culture. This year, they’ll host the 14th annual Powder Awards for the first time.

    This year, the Powder Awards will be held at The Depot.

    For more information on The Depot in Salt Lake City, Utah, visit The Depot.

    LODGING

    Salt Lake City:
    Check availability and look for rooms at www.visitsaltlake.com/skistaysave for discounted Ski and Stay deals.