The newly-redesigned Powder.com highlights premium content and gives skiers easily searchable access to what’s happening in skiing now. The site features original reporting, exclusive video, feature stories, opinions, gear reviews and buyers’ guides, stunning photos, and up-to-the-minute news. Powder.com is a bookmark in every skier’s browser.
Social media allows for another avenue to disseminate news to Powder’s loyal readership. The 2012 Ski Town Throwdown Facebook contest garnered national media attention.
Through the complete Buyer’s Guide—hardgoods and apparel—viewers can browse through all the of the hottest skis, boots, bindings, outerwear and accessories, watch video descriptions of products, and make purchases direct from our site through a variety of online retail partners. The Resort Guide translates all the inside information found in the print edition, and brings you mountain cams, current conditions, photos, video, and skier reviews. New in 2012, the Heli/Cat Guide launched on Powder.com, acting as a database for the curious cat and heli skier for that dream trip.
Powder’s video channel features exclusive video from partners like Matchstick Productions and Sherpas Cinema, as well as original video content, like Watch This Issue, that can’t be found on any other ski media site.
Each of Powder’s unique content categories targets a specific customer whether they are researching to buy, planning a trip, or looking to be entertained. Powder.com provides a complete range of content to help you connect with our audience.
Digital Subscriptions and Issues
Powder’s digital subscription program offers the complete magazine in a paperless format. It’s everything subscribers see in print, plus video, slideshows, interactive edit, and unique advertising opportunities that can’t be translated onto paper. Available on iPad, iPhone, Android, Kindle, Nook, and PC/Mac. Available on the iTunes Newsstand, readers can purchase current and back issues as well as subscribe and share the mag with a friend.