A true grass-roots opportunity to connect with the active enthusiast, Powder to the People is a three-month-long mobile marketing outlet that gets your brand in the hands and conversations of the most influential and active consumers—those who are on the mountain the most. Targeting marquee events throughout the season, the road show travels coast to coast (two satellite teams) visiting resorts and ski shops, both large and small, providing a unique co-branding experience that includes on-site engagement as well as branded exposure throughout the dedicated online microsite. Powder to the People provides the perfect opportunity to connect with the core skiing community.

Powder has and continues to aspire to the true essence of skiing and to the people where skiing is beyond just passion. Itís this truth that is the reason that Arcíteryx partners with Powder year after year.