Waterville Valley Becomes Official Resort of the Boston Red Sox

Three-Year Partnership Announced Between Two New England Institutions

WATERVILLE VALLEY, N.H. (May 7, 2012) – A mountain resort and a ball team? Consider the history: Fenway Park, home of the Sox, just celebrated its 100th birthday last month and New Englanders have enjoyed the natural beauty and mountain recreation in the White Mountains since the mid-1800s. In fact, a hotel opened in Waterville Valley in 1868 hosting summer guests from Boston who sought the cool temperatures and clean air of the mountains.

The new sponsorship agreement, naming Waterville Valley Resort the Official Mountain Resort of the Boston Red Sox, was announced today by Waterville Valley CEO Chris Sununu, and Red Sox EVP/COO Sam Kennedy.

Said Chris Sununu, CEO of Waterville Valley Resort, “The Boston Red Sox and Waterville Valley Resort share much of the same market. We are in the business of providing an exciting and fun opportunity for New England families to spend time together. It is a perfect partnership.”

The terms of the deal include Waterville Valley lift ticket give-aways, exposure on the centerfield scoreboard and in the EMC level suites, presence in the Fenway Park concourse, and sampling opportunities for deals on lift tickets, activities, and other promotions to fans at the park, according to Tom Gross, Jr., President –Valley Operations, who adds, “we’ve only just begun to think of the special packages we’ll offer Sox fans up here in the White Mountain National Forest all year-long.”

Said Red Sox executive Sam Kennedy, “Fenway Park, the Boston Red Sox and Waterville Valley have created memories for generations. Both will continue to create memories for many years to come, which makes this partnership so special for many.”

Adds Chris Sununu, “When the Sununu’s bought Waterville Valley Resort in October 2010 we did it with the goal of returning New Hampshire skiing to the premier experience we all grew up with. Joining the Boston Red Sox family is a great example of how we are going to expand and move forward with marketing partners that share the same New England market.

Sununu continues, “The Boston Red Sox were a huge part of my family growing up. To partner with such a first class organization is a dream come true, but to be honest, I’m just looking forward to getting Wally the Green Monster on a snowboard.”

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  • Jared

    Let me preface my comment by saying that I have been an avid reader of Powder for a decade and the website has been great as well. I’m also a New Englander (A masshole to take it a step further) a Sox fan and I’ve made a couple turns at Waterville in my day. But I’m not sure how a press release from Waterville regarding a partnership with the Red Sox is remotely newsworthy or relevant to Powder Magazine. I just feel that if Waterville wanted to get some exposure on powdermag.com they should take out some ad space. Even though the winter is drawing to a close, I’m sure there are other things to report on. I was lucky to be one of many to experience firsthand that winter is still very alive in the Pacific Northwest, as Bachelor, Hood as well as resorts in Washington and beyond received significant snow last week. The Fenway faithful back east have hung up the planks and are busy lamenting the sox terrible start. There, I feel better, and yes, I still love you Powder.

  • Giant Mike

    As an avid Yankee and NY Giants (Yes the Giants own brokeback brady and bill belicheat). I will NOT ever be skiing this resort nor recommend it to anyone. Matter of fact, I am going to tell people NOT to go here since it is the official mountain of the Roid $ox. Good luck in getting all those massholes up there. I’ll spend my money else where. Even a official mountain would make me roll my eyes. Good luck and even if you were to drop the red sox, I would not give you goofs a dime.

    Patriot fan: ‘everyone cheats’

    Red Sox fan: ‘only the yankees cheat’

    its boston, its pathetic

  • giant mike

    congrats! You have officially lost me, my family, and my friends business.

    Go Yankees!

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