Salomon Announces New Alpine Commercial Manager for the United States

Former Atomic freeski sports marketing manager Chris McKearin steps into a new role

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For immediate release:

Ogden, Utah, November 4, 2013: Salomon, the leader in technical design and innovation in mountain sports, welcomes Chris McKearin as its new alpine commercial manager.

McKearin has worked with Salomon’s parent company, Amer Sports, since 2007, most recently serving as the Atomic Freeski Sports Marketing Manager in Altenmarkt, Austria.

Amer’s winter sports equipment vice president in the United States, Mike Adams, says of McKearin, “Through his diverse experience with Amer in addition to his intimate connection with alpine skiing, Chris is extremely well equipped to oversee the Salomon alpine category and accelerate its success.”

As alpine commercial manager, McKearin will work alongside sales, product, brand, and operations managers around the world to provide consumer insight and strategic guidance for the Salomon alpine equipment group in the United States.

“Chris will bring creative energy to this position,” continues Adams. “When it comes to alpine, he knows first-hand the ins and outs of what the consumer needs. We couldn’t hope for a better person to fill this role.”

McKearin will begin his new role as Salomon alpine commercial manager at the end of November, based at the Salomon USA headquarters in Ogden, Utah.

“I’m thrilled to be on board with Salomon,” says McKearin. “It’s a brand I’ve worked closely with and admired for a long time, and I’m looking forward to contributing to its success. Mostly, I’m excited to put my passion for skiing to work as part of this company that has so much authenticity and history.”

Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.comwww.salomonfreeski.com

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