iF3 Expands to Southern Hemisphere With First Ever iF3-La Parva

iF3 goes south this Friday.

The International Freeski Film Festival (iF3) will host its inaugural Southern Hemisphere event this Friday with the first ever iF3-La Parva at Mallsport in Santiago. Hosted in conjunction with Sony Eye of the Condor, iF3-La Parva will feature film screenings, Eye of the Condor film and photography presentations, and the Eye of the Condor awards ceremony. A mix of world-class athletes and industry professionals are slated to be in attendance at the multi-sport complex beneath the slopes of La Parva.

“We’re really excited to branch out the iF3 experience to South America, especially with a partner like La Parva and the Eye of the Condor competition,” says iF3 co-founder Felix Rioux. “Ski movie making has grown leaps and bounds in the past decade. It’s with these kinds of initiatives that skiers and cinematographers can pursue their passion, share it with the public and have a great party- all in true ski spirit.”

Unique to the iF3-La Parva format, the event will be one night only and produced in collaboration with the Sony Eye of the Condor awards ceremony. “Hosting the first iF3 event in the Southern Hemisphere is truly the perfect finale to Eye of the Condor,” says La Parva’s Director of Sales and Marketing Rodrigo Medina. “Eye of the Condor is not only a contest, but also a celebration of skiing and Chilean mountain culture. There’s no better way to bring this spirit to the people of Santiago and the rest of the world than iF3.”

The evening kicks off at 6:00PM with an athlete meet and greet, autograph session, and screening of Sherpas Cinema’s “All.I.Can,” immediately followed by the Eye of the Condor screenings and award ceremony. This event is free of charge, and open to the public.

About iF3
iF3 is the biggest gathering of independent movie producers in skiing and draws producers, athletes, and event attendees from 20+ countries. Both fan participation and video submission has increased every year since the event’s inception. Since the first edition of iF3, the roster has grown from 11 professional and 5 amateur entries to over 35 professional and amateur films, shorts, documentaries, and webisodes in 2011. In addition to expanding the film roster, iF3 progressively added initiatives such as the outdoor movie screenings, a European installment of the festival in Annecy, France in 2010 that introduced a photography exhibit, and the largest ski Autograph Session ever at Oberson Ski Shop in 2011.

About Sony Eye of the Condor
Sony Eye of the Condor is an annual, invitation only photography and cinematography competition hosted by Ski La Parva in the heart of the Andes. Sony Eye of the Condor is presented by Subaru and supported by Delta, Columbia, Smith Optics, iF3 La Parva, Skiing Magazine, Estrategia, Val di Vieso, Hyatt, and Mallsport. For more information refer to http://www.laparva.cl/eyeofthecondor/ or become a fan of Ski La Parva on Facebook.

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