Tahoe’s Snowbomb.com Offers Ride-Sharing Program

FOR IMMEDIATE RELEASE 8/10/09

SNOWBOMB AWARDED 2nd CLEAN AIR GRANT FOR INNOVATIVE ONLINE

SKI/SNOWBOARD RIDE-SHARING PROGRAM

TAHOE CITY, CA: SnowBomb.com, the industry’s first and largest online lift ticket retailer, has been awarded a second grant from the Placer County Air Pollution Control District to implement their ski/snowboard specific online ride sharing program created during the Winter of 2007. The first grant, presented in 2008 went towards online development. The new grant, in the amount of $20,000 will be used to further market the existing program.

In the winter of 2008, SnowBomb partnered with Kirkwood Mountain Resort to launch the first version of the online ride sharing program on Kirkwood.com. Within 24 hours of the program’s launch more than 500 participants were registered and began sharing rides to the mountain. By season’s end Kirkwood had nearly 2,000 members interacting online and it is estimated that approximately 1,000 cars were kept off the region’s highways last season.

The second season of the program saw numerous mountain resorts added to the strategy, including Squaw Valley USA, Heavenly, Alpine Meadows, Homewood Mountain Resort, Northstar-at-Tahoe, Sierra-at-Tahoe, Sugar Bowl, Kirkwood Mountain, Big Bear and Snow Summit. The 2010 Winter Season will see the addition of Boreal, Mammoth Mountain, Diamond Peak, Mt Rose, Sierra Summit, Dodge Ridge, Bear Valley and Mt High resorts. The program has seen a doubling in mountain participation in each of the last two years.

The online program allows users to register and then search for (or provide) rides by date, time, departing destination and other details, in order to contact drivers or riders with similar agendas. Users also have the option to personalize their profiles in order to connect with like-minded individuals (i.e. smoker/non-smoker, early-riser/noon club, skier/snowboarder, etc.).

“The software can be adapted and easily integrated into any resort’s website,” says SnowBomb General Manager, Meredith Stead. “Our goal this fall is to launch the system with another 10 partner resorts and take another 10,000 cars off the road. Not only would we see a strong reduction in carbon emissions, we’d also be saving skiers and snowboarders travel time by reducing traffic congestion.”

As an added bonus, ski resorts are offering special discounts to those who choose to carpool to the mountain. In the spring of 2009 Kirkwood continued with a special “K-POOL” day, where members of the ride sharing community received discounts on lift tickets, rentals, food and more.

“SnowBomb is proud to be working toward a more conscious attitude in the ski/snowboard industry,” says Jim McAlpine, SnowBomb President and Ride Share Founder. “It’s amazing to see how much awareness about preserving the environment has increased amongst skiers and snowboarders and we’re proud to be part of the solution.”

To see the online ride sharing program for your self or sign-up visit SnowBomb.com or Kirkwood.com and look for the carpooling links.

For more information about the online ride sharing program and software development contact Jim McAlpine at (530) 581-0553 or at jim@snowbomb.com

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