Mountain Hardwear Releases First Jacket to Heat Body via Electronic Devices

FIRST WINTERSPORT JACKET TO BOTH HEAT THE BODY AND CHARGE ELECTRONIC DEVICES NOW AVAILABLE FROM MOUNTAIN HARDWEAR

Insulated Jackets with Ardica Moshi Power System Charge iPods, GPS devices, PDAs, MP3 Players, Digital Cameras; Deliver Three Temperature Settings for On-Demand Heat

RICHMOND, Calif. (October 6, 2009) – Delivering innovation to satisfy the growing consumer demand to stay image10connected anywhere, Mountain Hardwear (www.mountainhardwear.com <http://www.mountainhardwear.com> ), a leading manufacturer of outdoor apparel, has introduced the first pre-wired wintersport jacket for men and women that not only provides heat on demand but also provides power and re-charging capacity for handheld electronics including GPS devices, PDAs, MP3 players and digital cameras.  Available at retail today, Mountain Hardwear® Men’s Refugium and Women’s Radiance insulated jackets are designed with a specialized, integrated pocket to accommodate the portable Ardica Moshi Power System from Ardica Technology (www.ardica.com <http://www.ardica.com> ). The Ardica Moshi power system provides power necessary to generate heat through the integrated circuitry engineered into critical areas of the jackets, as well as power for handheld devices through cables located in the jacket pockets.  Both jackets are available through Mountain Hardwear retailers listed at www.mountainhardwear.com/ardica <http://www.mountainhardwear.com/ardica> .
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“Ardica provided the patented and market-ready technology enabling Mountain Hardwear to be the first to offer a solution for a trend that is only going to expand,” said Paige Boucher, public relations director for Mountain Hardwear. “More than 60 percent of the U.S. population uses handheld electronics to stay connected, oriented and entertained, whether riding a lift, skiing in the backcountry, attending a winter sporting event, or walking in SoHo. Combined with the sophisticated design and warming features of Mountain Hardwear jackets, the Ardica Moshi Power System brings new meaning to the ‘plugged in’ apparel trend by providing an all-in-one outerwear solution.”


Ardica’s Moshi Power System, sold separately, weighs less than one pound and fits into a panel on the inside of the jacket between the shoulder blades. Users can adjust the temperature setting via a toggle switch on the left breast of the jacket to deliver up to 100-degree heat through lithium battery technologies in temperatures down to minus 40 degrees Fahrenheit for up to 8.6 hours. They can also simultaneously operate or charge their handheld electronics through Ardica’s Technology Connector Kit accessory, also sold separately.



“We chose Mountain Hardwear as a partner because of its outstanding reputation for advanced designs that elevate performance,” said Hap Klopp, Ardica executive director. “Consumers will immediately realize the benefits of staying warm and plugged in. This distinctive product will enable us to reach additional consumers and bring the benefits of our technology to a wider audience. “



Additional features of the Refugium and Radiance jackets, which are supported by Mountain Hardwear’s lifetime warranty, include Thermic Micro™ insulation, quilted body, fleece lined hand pockets, laminated cuff tabs with Velcro closure and a micro-chamois lined chin.  Ardica offers a separate one-year warranty on all accessory products.  MSRP: Jacket – $240; Moshi System – $145; Tech Connector Kit – $50.

Download visual assets at: http://marketing.mountainhardwear.com/Ardica_Images.zip <http://marketing.mountainhardwear.com/Ardica_Images.zip>

ABOUT MOUNTAIN HARDWEAR:
Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif. Mountain Hardwear distributes its products through specialty outdoor and sporting goods retailers throughout the United States and over 40 countries worldwide. Mountain Hardwear has won numerous product and customer service awards since its inception, reflecting the company’s commitment and passion toward innovation. It’s our relentless drive to create the absolute best that makes us who we are. Mountain Hardwear. PERFORMANCE ELEVATED™.
www.mountainhardwear.com <http://www.mountainhardwear.com/>

ABOUT ARDICA:
Ardica, at the forefront of the personal power and heat industry, is setting the standard for this new technology. For more information about Ardica or the upcoming launch of Ardica Enabled clothing and outerwear, visit
www.ardica.com <http://www.ardica.com> .

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