Helly Hansen Announces 2010 Big Mountain Battle Series Schedule

FOR IMMEDIATE RELEASE

Helly Hansen Announces Schedule for the 2010 Big Mountain Battle Series – Three
Stops Added

DELTA, B.C. (December 4, 2009) — Helly Hansen announced today its schedule for the img_0518
popular Big Mountain Battle series with three additional stops, including: Taos Ski
Valley Resort, Revelstoke Mountain Resort and Fernie Alpine Resort.

These renowned races challenge two-person teams to an intense, three-hour-long big-
mountain course. First-place finishers will win an all-expense-paid trip to
Aspen/Snowmass where they’ll represent their local mountain in the final Battle in the
Bowls on March 28, 2010.

The top three teams will be awarded prizes from Helly Hansen, Thule, Powder, Dakine,
GoPro Cameras and Smith Optics. Competitors can also win other categories, including
Fastest Hike, Most Vertical, Most Runs and Most Lift Rides.

“Last year’s Big Mountain Battle Series was a huge success,” said Marshall Rutman,
Helly Hansen’s North American marketing manager. “It’s a truly unique event that will
challenge skiers and snowboarders of all levels. I’m excited to have Taos, Revelstoke and
Fernie added to the schedule and look forward to further expanding the series in 2011.”

The Revelstoke race will be held Jan. 16; Taos, Feb. 6; Fernie, Feb. 13; CA’s Squaw
Valley, Feb 20; B.C.’s Sun Peaks, Feb. 27; WA’s Stevens Pass, Mar. 13; and VT’s
Smugglers’ Notch, Mar. 20.   The final Battle in the Bowls will take place in
Aspen/Snowmass on March 28.

Helly Hansen’s technology partner, Flaik, will, for the second year in a row, provide real-
team stats on each team with its real-time GPS tracking device. The unit will transmit
location, speed and altitude information every few seconds to race officials.

Cost for the event is $75 per team and includes two Helly Hansen LIFA® base layers
valued at $45 each. For more info and to register online, please visit:
www.bigmountainbattle.com

Helly Hansen has manufactured technical outdoor apparel since 1877. Today, the brand is
recognized as a global leader in technical apparel and footwear designs for a range of
alpine and water sports activities. Helly Hansen products are distributed in more than 40
countries. Helly Hansen’s North American operations are based in Delta, B.C. For more
information on Helly’s products, team news, or to locate a dealer, please visit:
www.hellyhansen.com.

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