NIKE ACG SWEETSPOTS: Set to Launch Oct. 1
Nike ACG will unveil a new web-based movie concept, titled “Sweetspots,” about skiers and snowboarders shredding around the world on October 1. The site will also give an aspiring filmmaker a chance to get their films on the ACG website. In addition, ACG is offering a chance for that aspiring filmmaker to team up with professionals like Poorboyz, Level 1 and Focus, to help film the next Sweetspot.
“The idea behind “Sweetspots” was to do something a bit different from putting out another industry film,” says Nate Tobecksen of ACG. “We wanted to do something more creative and give our riders and the filmmakers an opportunity to really contribute. Giving them a chance to document a session/location, trip or trick that could really express their style and personality was at the heart of the project.”
Nike ACG athletes have traveled around the world filming with some of the best film production companies out right now, including Absinthe, PoorBoyz, and Blank Paper Studio.
Each film is only two to three minutes and can be viewed online at nikeacg.com starting October 1.
Sweetspots will launch with eight stories featuring snowboarders Henning Marthinsen and Gary Zebrowski, and skiers Andreas Hatveit and Richard Permin.
“Whether you're dropping a 60 foot cliff, hitting a street rail or crashing through pow on a bluebird day, the best moment for any rider is going to be personal,” said Tobecksen. “However, being able to put a marker down at a moment in time when everything comes together is what we all relate to. Thanks to the talent of the guys we work with it also tends to mean that it's pretty cool to watch it back as well.”
But the eight stories are just the start. “Sweetspots” will continue with winter and summer sports from famous athletes and production companies around the world and give the amateurs a turn to try out their Sweetspots films.
The Competition:
Want to be on ACG “Sweetspots”? Enter for the opportunity to be considered and see your movie on the Nike ACG website, or enter to join a crew and help film a movie with the pros.
To get your own films and clips entered, visit the Nike ACG (nikeacg.com) site to see the contest guidelines. The competition starts as soon as the site goes live on October 1. Nike ACG team riders and brand ambassadors will select the best clips. The winning clips will be uploaded on nikeacg.com.
The second contest, “Join The Crew” works the same way, except you can upload articles, photos, and music to be selected. The first winner will help film the next big spot in December ’07 and another winner will help film in August ’08.