GO LONG: Icelantic AT Boards Goes the Distance with Short (and fat) Skis
In January 2006, a small ski company of five friends from Evergreen, Colorado, won the ISPO Brand New award in Germany, the largest competition in the sporting goods industry for start-up companies. The company is called Icelantic AT Boards, and since winning the award, they have begun to convert skiers to their dubiously shaped skis.
STAND STRONG AGAIN: Gains Tax-Exempt Status
This week the Lars Veen Action Sports Foundation for spinal cord injury research, also known as Stand Strong Again (SSA), received official notification from the Internal Revenue Service granting tax-exempt status.
SEVEN SUNNY DAYS: MSP Announces New Movie
This latest film from the producers of last year's "Movie of the Year" features the top roster of skiers ever assembled performing at the top of their game in the world's most exotic locations.
NEW PARTNERSHIP: Ski Channel and Jonny Moseley Join Forces
Steve Bellamy, Founder and CEO of The Ski Channel announced today that they have entered into a broad partnership with Olympic gold medalist, skiing icon and television personality, Jonny Moseley. The partnership will make Moseley a spokesperson, on-air talent, analyst, instructor, advisory staff member and he will make an investment in the channel.
ROXY BIKINI POP DROP CAMP: Calling All Girls
Perfect your flips, spins, and grabs on water ramps and trampolines before taking them to the snow next winter. This camp is perfect for all ages and abilities, and all participants will be outfitted with a Roxy swimsuit!
BIG MOUNTAIN MANHATTEN: Steep premieres at Tribeca
One of the goals of Steep, the much-anticipated big-mountain skiing documentary produced by The Documentary Group (thedocumentarygroup.com, formerly Peter Jennings Productions), was for "even the most dedicated, hardcore skiers to learn something about their sport," according to co-producer Jordan Kronick.
CUSHING CLASSIC: Squaw Valley sends season off in ridiculous tradition
Nothing quite sends off the Lake Tahoe ski season like the last KT-22 chair and the Lake Cushing Classic. An incredibly rough Sierra winter put KT out of business two weeks ago, but two late-season storms pushed North America's original pond skim to this past weekend at Squaw Valley USA.