Faction. Noun. “A minority group working within, and in opposition to, a majority group.”
The Faction Collective is a core indie ski brand based in Verbier, Switzerland, specializing in freeride and freestyle skis. Now distributed worldwide through 10-plus countries with a wholly-owned subsidiary in Fernie, Canada, Faction continues to push the boundaries of ski design with their Rocker 2.0 technology, while staying true to their core philosophies of blending music, art and design through skiing.
Create. Resist. Unite.