SALT LAKE CITY, UTAH
4FRNT Skis is a project that was created by a select handful of athletes that all shared a dire passion for skiing and innovation. The idea was to essentially circumvent their sponsors, so in turn, they could send their ideas straight to the press without compromise.
Their rider-owned team of industry leaders and innovators – Matt Sterbenz, Steele Spence, Eric Hjorleifson and later Vincent Dorion, Niklas Karlström, Wiley Miller and CR Johnson – became the backbone for the brand.
Eight years later and their collection of rider-designed and inspired products continue to lead innovation with proven shapes and flawless quality.